"What deliverable should we have by next class? Styleframes? Motion tests?" — Student "Well, the final product would be good" — Professor Betancourt
Reference / direction
Contextual information - agenda of project / deliverable
You are given "creative freedom" to make anything but the end product is not what your art director wants.
He/she then tells you what they want
Your art director worked with you for an hour to do a "perfect" type motion treatment, and you version out 8 of them. However, you later get notes about making edits to the motion treatment. Repeat that 4 times.
Things to keep in mind;
your 100% will always be 80% of what your art director wants
Reference clips for timing and length and content
Always give padding