Keywords: niche, outstanding, snapshots, flavor,
Readings: Simon Sinek Golden Circle
Keywords: identity, multiplicity
One of the most critical parts of our lives is how we pitch ourselves to others eg. job, school, role interviews. Employers are always looking for the best talent they can find in the sea of candidates. You might think to stand out, you will need to "shout", but that is what everyone doing as well. This becomes a sea of noise that recruiters have to filter out to find the chosen ones.
Now, there is no need to raise your volume, but you ought to raise how you present yourself so you can be an outstanding candidate to land any job, scholarship, or role that you want.
Firstly, you need to learn how to pitch yourself with "positioning".
I believe everyone overestimate their abilities and underestimate how tough getting success is. We are all victims of the Dunning-Kruger effect,a cognitive bias in which people wrongly overestimate their knowledge or ability in a specific area. This tends to occur because a lack of self-awareness prevents them from accurately assessing their own skills. What this means is that we are blind to our blindness.
To test people on their confidence, I usually ask them to pitch themselves as if it was an interview for their dream job. The question always start off with "Tell me about yourself". I noticed that people:
long, windy sentence
generic claims of their qualities, abilities, goals, contribution to the team or companies
This is the best way to shed light on your shortcomings...
Ultimately, you will want to have a short paragraph that gives enough context on your current role, your past working experience, your strength, and where you want to be. This paragraph should be able paint a vivid mental picture of you in recruiters' minds.
Once you mastered positioning for a desired role, begin to see how you can use this concept to introduce or sell yourself to others in non-professional context eg. classroom, a romantic date,
What companies and studios do you want to work for?What type of work do you want to doWHat is the role that you wantWhat quality of your is the most desirable?MethodologyAestheticsHow do you justify your ciamHow do you perform in a team
2D: cel, geometric shapes,
vfx: editing, compositing
Subject: broadcast, advertisng
subject: character design, storyboard, environment, concept,
aesthetics / styles: abstract, minimal
methods: digital painting, 3D, etc
# shape animation: Ordinary Folk,- geometrictunnel- trails & speed lines- interaction / reactivity > delight- clever transitions- oscillations: wave warp# 3Dshoes >threadsparticlesPeter Tarka aestheticsRube Goldberg Simulation# character animation- facial- walk cycle- holding something# cel#fabrication# typefast type over imagery/video# practical#compositingphotos / headshotstexture#zag- tech startup- vegan brands- Aesthesized analog#subject matter- creativity: how to do it- love/humanity narrative#bonusexpressions > automation > tool & script development
what makes you remarkable? outstanding?
OnlinessWHAT:HOW:WHO:WHERE:WHY:WHEN:Who are you:Where do you have the most credibilityWhere do you have the most experience?Where does your passion lie?Write a future obituary for your brandWhat do you do?What business are you in?Decide what is your purpose , beyond selling a product or a serviceState your purpose in less than 12 wordsWhat is your visionWhat do you want to accomplish in 5,10,20 years?How can you make this vision palpable and exciting?Paint a vivid picture of your future?Test it on a real piece of communicationGo back and refine it furtherUse it repeatedly to illustrate the direction of your businessWhat wave are you riding?What trend is powering business?How powerful is it?Can you ride more than one trend at a time?Make a list of the trends that will power your success?Who shares the brandscapeWho else competes in your category?Who comes first, second, and third in customer’s minds?Find how your brands ranks with customersDesign a strategy to become number one or twoOr become the first mover in a new categoryWhat makes you the “only”What’s the one thing that makes your brand both different and compelling?Complete a simple onliness statementAdd detail by answering what, how who, where when and whyWhat should you add or subtractWhat existing brand elements are undermining your onlinessWhat new brand elements could strengthen your onlinessInsights about art schoolHow do the remaining elements align with your vision?Make a list of all current and planned offerings and brand elementsDecide which offerings to keep, sacrifice, or addBe brutal - it’s better to err on the side of sacrificeWho loves you?Who makes up your brand communityHow can you manage the “give and gets” so everyone’s happy?Diagram your brand’s ecosystemDecide how each participant will both contribute and benefitWho’s the enemy?Which competitor can you paint as the bad guy?Tell your customers what you re not, in no uncertain termsWhat do they call you ?Is your name helping or hurting your brand?If it’s hurting is there an opportunity to change it?If it's too late to change it, is there a way to work around it?Is it suitable for brandplay? Does it have creative legs?Choose a name that is different brief and appropriateMake sure it’s easy to spell and pronounceFind out if the name can be used as a urlDetermine how easy or difficult it will be to legally definedHow do you explain yourself?What’s the one true statement you can make about your brand?Craft a true-line that tells why your brand is compellingAvoid any commas or “ands”Turn your trueline into a tagline to use with customersHow do you spread the word?How can you unpack your name, trueline, and tagline?How can you enroll brand advocates through messaging?How can you align all your communications with your zag?Make sure your messaging is as different as yourbrandOnly compete at the touchpoints where you can winHow do people engage with you?What are you selling and how are you selling it?Which touchpoints will let you compete in white space?Map your value proposition against those of your competitors?See which competitive areas you can avoid entirelyDiscover customer touchpoints where you will be unopposedWhat do they experience?How will customers learn about you ?How can you “enroll them in your brand?”Who will be your competition at each touchpoint?Where should you put your marketing resources?Map the customer journey from non-awareness to full enrolmentBet your resources on the experiences that zagHow do you earn their loyaltyHow can you help customers build barriers to competition?How can you avoid creating ‘disloyalty program’Start by being loyal to customersDon't make new customers feel punished or excludedHow do you extend your success?How do you keep growing the brand year after year?Choose between a house of brands and a branded houseAdd extensions that reinforce the brand’s meaningAvoid extensions that unfocus the brand’s meaningAvoid extensions that brings you into competition with leadersHow do you protect your portfolio?How can the whole be worth more than the parts?How can you stay focused under short-term profit pressure ?Avoid c-sickness- contagion, confusion, contradiction, and complexityUnderstand the long-term effects of brand extensions
20% hero's journey narrative, 80% facts and career
Append a narrative element of how you and your career will transform when you are awarded the position, role, award, grant, scholarships, etc.
what is your desired future higher form of identity
what is the highest level of yourself you want to be
Here is an example for applying to , my transformation would be becoming an educator in the future, and to do so I need to refine my critical thinking and and deepen my domain expertise
You don't get the job not because you are not qualified but rather people do not believe your story
The key is landing the 2nd conversation with the other party
Why do I want to work for X company ?
What am I excited about now
What am I going to do next with my career
What am I trying to achieve today.
No: your life story
Yes: Hi, nice to meet you. I am in X industry for Y years, I have amazing returns and I want to go into Z. I was working in X and then went to Y, but my real passion is Z and I think I would be a great candidate for your program/job.
No one care about your resume
explain how your experience relates to the job
Transferable skills (quick-learner, agile, calm under pressure, juggling roles and tasks)
You are excited and passionate about X ,and you see the wave of the future going into that direction, and you want to be part of that change, working with companies who that are taking business in X direction.
Your experience: I spent alot of time in X, but I am noticing a trend or pattern in Y and that's why I am the right person to help take your business to next level.
Its not what recent that matters, it's what relevant
It's not about the skills; the truth is you do not get hired is because people don't believe in your story or your destination. There is a doubt in your story. Until you convince yourself, no one is going to believe what you are selling.
You need more than one pitch