Connect your Instagram to Creator Studio
SHOW! DON'T TELL! — Your post or website should give your users an instantaneous of how your service or product works. You can do with correct use of visuals, animation and headlines. #convenience
Plan your content
Approach the post as single piece as opposed to 10 individual boxes (see bridgestudio)
Prompt the user to go to the next page with visual cues (eg.arrows,page numbers, graphic elements that spread across squares)
Let the visuals used be the 20% communicate the core idea of the square (eg.emojis, icons, illustrations)
Type is Kween
your headlines should be communicate 80% of the message with as little words as possible. You do not want people to read too much
Have a call-to-action that invites dialogue
Give audience something to think / comment about
want to improve your skills? > Check out my course on
website link in bio
Production in AE
Build 10 1080 x 1080 compositions. Design your layout and content within these compositions.
Preview composition: stitch them together in one long strip
Render composition: create another comp that have all comps trimmed to one frame and sequenced in order. This allows you render that composition as a png seq and you have all the images in order.
Use Ray Dynamic Color to set / change color palette
Hide the vegetables
even though you have a grand message to share; not many people see the value in it as they have different expectations
what you can do instead to lead them to the message, or you can sprinkle it along the way
but never present it on its own; think of it as dessert or a side dish
How to do keyword research to increase site ranking?
Orbit Media YouTube
Measure School YouTube
Anatomy of the perfect B2B service page
Case study blue shirt vs red shirt soccer match - numbers might not help you
you have too many content: headlines, images, CTAs, newsletter, forms, drop-downs,
Analytics save times
industry best practices (useful in absence first party data)
they are risky, used for hypotheses
marketing analysis — What has worked for
A/b test — Which works better now
Every number of your analytics is wrong - based on page views, you cannot track page interactions
carousel, anchor links, rollover content
It's about the pages and URLs - currency of the internet , ranking
How well is the navigation working?
what gets clicked and what doesn't
take a look at page view breakdown
go to the home page > user flow
any small links getting clicked a lot
any bug buttons getting missed
are calls to actions effective
what gets clicked the most in the main nav
what never gets clicked in the main nav
Everything you remove from a page makes everything that's left more prominent - less is more
5 types of conversions
Creating Goals under View
Give it a descriptive name
URL of the goal, enter a value, set up the funnel, required, save
this allow you to track conversion views
funnel visualization report
find the weakest links / where the user flow break
Short descriptive headline
quick visual credibility
answers to top questions
testimonials / social proof
strong supportive visuals
faces of your people
data and statistics
clean, simple flow
depth and detail (800+words)
Potential- dead-ends: remove every dead end from your website, thank you pages, site search : no results, 404 page not found, ... the bottom of services page
Contact form over email link
trackable in analytics
can store a backup in a database
leads to a thank you page with additional content
sends an auto-response email with additional content
can ask specific questions
can route message depending on answers
can route message to multiple people
works on any computer, no email software necessary
Thank you message crafting
give people more opportunities and not a dead-end
anecdotes does not affect data - narrative/storytelling device
Google Search Console >
Acquisition > see Orbit Media Article
track user Search Query that connects to your site? - measuring search performance
High ranking content
primary key-phrase (title tag and H1)
make sure article incorporates all of these phrases
ad detail, length, answers, statistics, contributor quotes, and examples to articles than rank #1 yet (SEO)
Are they using the search tool? What content are we missing?
Site search Tracking query parameter: search_term (wordpress is optimized for this)
Search Terms , you can now see phrases people are search for on your website
Primary dimension: Search Term / Secondary dimension: exit page
look for where people leaving your page because they could not find what they were looking for
Opt out investigation: secondary dimension: start page
search for each phrase yourself. Find it?
your page isn't ranking? Optimize it!
You don't have a page? Create it!
Adjust your navigation. Help visitors finds things faster
Is the site working well in every platform
Browser & OS, Bounce rate > identify where people are struggling
Drilling down : identify which Browser Version is causing low conversion rate
DO some browsers have higher bounce rates than others?
Do some browser (or versions) have lower conversion rates than others
Avoid FAQs question because people need to drill down
how frequent are FAQs are asked > use Hotjar
move the top FAQs onto relevant pages
reorder the question, putting the top questions at the top
remove the FAQs that are not really frequently asked
Anatomy of a conversion: question > answers > evidence > action!
create a flow that guides them
Exit click tracking for social media icons
Tracking ID >
Event > Parameters: click link click URL > create a trigger when someone click something that is not website
Remove icons that don't get click
get active on the networks that get clicked most
Reverse Goal Path - calculate the metric of pages, page views / newsletter subs = conversion rate
Use Google Sheet add-on to gather gata
Questions for new calculated metrics
Are we promoting our top- converting content
can we publish more on high-performance topics?
Are the high-traffic pages guiding visitors to high-converting pages?
Beware the HiPPO - highest paid person's opinion
people scans for if they are right place - excavation vs bulldozer
Donald Miller - Building a story brand
Every pience of content must have a purpse
content to grow, build your brand, sell
why you do what you do - Simon Sinek
Why do you want to be on social media?
Who is your target audience on social media?
What and where will you share on social media?
When will you share on social media?
How will you measure performance?
Find your why by asking: what do I do, how do you do it, why do you do it
Direct meaningful conversations
build authentic meaningful relationships by listening, asking thoughtful questions and commenting back. Make it about them
DM,PM, Messenger. IG tracks how you send direct messages, voice message ranks highest and give you more reach since it cannot be replicated by bots or spam
Have more conversations, less announcements
Art of conversation
ask open ended questions and dig deeper to improve conversations
do not dominate a conversation or make it all about you. A monologue is not conversation
Show interest and curiosity in others
Strive for a balance of give and take
Maintain an open mind
Relatability = more likability= relevant content = evergreen
make them feel an emotion so they can relate eg. thirtyaf, dudewithsign,
Hack: create emotion using storytelling to relate, hook and empathize with audience
Storytelling formula (3act): problem / situation > Solution / Plan > Result
your vibe attracts your tribe / real followers
honesty is currency on social.
real and organic over perfect and packaged
the content and value that you bring is worth more than the production value
Social media comes down to "What value are you providing?"
Give, give, give, give some more value
Educate entertain, trigger, inspire - edutainment method
give it at the highest value as you can
high value + high quality content
Think like Hare Krishna who gifted travelers with rose which made them donate to their cause
law of reciprocity - overpowering sales technique defined as: a deep rooted subconscious need to return effort to those who put forth effort for us
What's my plan to generate consistent value for my community to get them coming back for more?
Case studies: Michael Janda - Burn your portfolio
How can you serve someone
How can you serve a business?
have an opinion - good, bad or ugly
instigate dialogue, controversy, conversation, more opinions spike engagement
brands needs to take a stand
let the world know what your brand and your business stand for through words and actions
a niche is subsection of the population who can be identified by sharing a common value or interest as other people - Adam Morrison
A niche market is a subset of a larger market with its own particular needs or preferences
There are riches in the niches, go an inch wide and a mile deep (hashtag usage)
When you speak to everyone, you speak to no one. If you target everybody, you target nobody.
Niche down - tighten your niche for superior conversion rates to grab the attention of your market with highly targeted messaging
Your niche should be: Unique, Identifiable, Scalable
Niche down to serve 250 people: smallest viable audience
Case study: @cactusmagazine
what is the content I would love to consume
who is it for?
what problems do they have?
How does my content solve these problems? - help them solve their problems
what is the legacy I want to leave behind when I die. What is the one single thing that you want people to know you for?
Artists > Motion Designers > Aged 18-30 in US that loves ... humour?
TOFU MOFU BOFU Sale Funnel
TOFU I know it - build reach
MOFU I like it - fall in love with product
BODU I want it
$ — I'm buying it
AIDA (1988) Attention interest desire, action
Attention / Awareness - must grab attention, peak curiousity, hook the consumer
Interest - get consumer engaged with the product or brand
Desire / decision - Consumers wants to find out more and engage more with brand
Action - Consumers forms a purchase intention, engages in CTA
make it all about them. Highlight audience's problem or pain
focus on the solution your offer
tell how they apply / take action to buy (calll-to-action)
system to scale the sales
Content formula to sell with 15s Story highlights
what - solution
who - target
why - the need
how - the result
what are you literally selling?
what are you emotionally selling?
All of us are selling on Instagram
Call to actions
if it's a long post, let your audience know to 'Save now, read later'
Enter now to win
Do this tonight!
(For urgency): Limited time, don't miss out
(Share reminders) - Remember to ...
Tag a friend
Like this post if you agree
what niche am I in
what Kind of audience do I want to attract
what are 3 words that instantly describe what Instagram is about
focus on the people or niche you want to reach
make it clear: user has 3 seconds to find out
who you are, what you offer, and if your content is relevant
content theme - make it effortless for people to know what you do
who are you?
what do you offer to the user
design content to have a theme or a color layout
use your name with that you do or want to to be known for
List the type of contents you want to be making or curating
what you want to be known for
Types of contents
work / WIP
curated images/ video / UCG (user-generated content)
selfies and People images
video - live interviews, q&A, unboxing
IG Feed - the profile wall
Stories (ephemeral video)
IGTV (long format video)
Live Video -live video and chat to do interviews or shows
Pinned highlights - permanent stories
Publish date and time
what platforms to post
objective / links / mentions / notes
Hook / title / engaging headline
value x 3
write hashtags but hide them by scaling them super small
make use of interactive stickers and questions
Askan open ended question to get their
multiple-choice questions / polling
comment like and share
minimalist emotion words
niche down on hashtags to avoid competition on popular hashtag
cycle through few sets of hashtags
community with higher followers give you higher engagement
Impression: content distribution
Engagement: meaningful conversations f