What happens when a disruptive/superior technology or plugin is introduced?

a medium itself, not the content it carries, should be the focus of study.

Examples of disruptive tech

• Machine learning & AI

• Automation

Keywords Revolution :

Readings: Medium is the Message

When a new medium is introduced,Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and act— the way we perceive the world. When these ratios change, men change

Discussions

• The bar of creation is lowered and accessibility increased

• What happens to the current mode of working for existing artists and designers?

  • Examples:

    • A oil painter can sketch his/her layout digitally and use a projector to project it onto a large canvas for accurate proportion

    • Procreate: inexpensive, accessible, all you need is an Ipad and you can be a professional illustrator that always be on the move

    • DeepFakes — Face replacement

    • AR filters - why track in AE and comp a face or object on someone's face when you can do it realtime with a user's phone?

    • Red Giants

      • Accommodates to dominant demand of Motion Graphics eg. UI, particles, etc.

    • Real-time rendering engines

      • Eevee in Blender - it's free and more on the rise so why pay for C4D or Houdini

      • Unreal Engine - Free, why not port your animations or models to Unreal for real-time rendering

• Should you develop new skills? Move to another field for job security and future-proofing?

• What is the next innovation?

• Compare the improvement of smartphone cameras with a DSLR

• Who cares HOW you make it as long you get the job done?

  • The client does not pay for the process, only the output

​