RICHH.CO Video/Animation Brief Template

Pricing your works & Knowing your worth

Putting a price to your the work is never easy especially when you are starting out. You may feel that you are overpricing or underpricing the work you give. The simple solution to this problem is: basic arithmetic! Let's use the power of mathematics to calculate how much you should be charging per hour.

Let's take the scenario that you are working as a freelancer, and you need to make enough to cover your basic expenses for each month. After which, add 20% of that as profit, and you will have what you need to make each month. Divide that by your working hours, and you have your freelancer rate.

(Expenses+Profit)/workinghours=rate(Expenses +Profit)/working hours=rate
- rent
- utitlies / bills
- workstation / computer / tools
- software that you used
- overheads (vimeo
- tax
* Use a spreadsheet to calculate all these


  • Clients want to follow the money, and see where it goes. Your invoice should have detailed breakdown of your process from ideation to rendering. For each item, state the number of hours you spent and the cost.

  • Your invoice may state your full-rate, but you can put discounts to show generosity when working on your first few-gigs or for friends.

Recommended Reading

  • The Creative Truth by Brad Weaver