Documentation / Tutorials
Industry / Case-studies
Have a spreadsheet with your:
Contacts and bookings
Putting a price to your the work is never easy especially when you are starting out. You may feel that you are overpricing or underpricing the work you give. The simple solution to this problem is: basic arithmetic! Let's use the power of mathematics to calculate how much you should be charging per hour.
Let's take the scenario that you are working as a freelancer, and you need to make enough to cover your basic expenses for each month. After which, add 20% of that as profit, and you will have what you need to make each month. Divide that by your working hours, and you have your freelancer rate.
- rent- utitlies / bills- workstation / computer / tools- software that you used- overheads (vimeo- tax* Use a spreadsheet to calculate all these
Clients want to follow the money, and see where it goes. Your invoice should have detailed breakdown of your process from ideation to rendering. For each item, state the number of hours you spent and the cost.
Your invoice may state your full-rate, but you can put discounts to show generosity when working on your first few-gigs or for friends.
Excellent primer for getting your feet into freelancing; does an overview of the freelancing process from finding clients, virtual communication etiquettes, managing data and spreadsheets, to the actual work.
TLDR: You do not get hired to do the work. Hence do the work you want to do, for the companies you want to work for; all of which should evident in your portfolio/reel/website.
Researching / information collection
Keywords: Motion, video, animation, After Effects
Showing that you exist and available for work
Producers have too many emails to read and may not get to yours
Subject line (Clarity & succinct):
LOCATION-based freelancer animator:
Get creative with it with relevance / referral
LinkedIn Recruiter Lite
MailTrack.io — Tracks received emails and email opens
Demographics to connect with
Big companies looking for Motion Designer
Motion designers/animators in companies
Titles: producer, art director, or creative editor.
Do not be arrogant
Never sound desperate
No mentioning of rates at introductory
Relevance - Motion Designer /
hobby enthusiast eg. musician
Specific and succinct emails
Establishing Availability & presence
Call-to-action: Showcase recent reel/portfolio
Avoid Open-Loops — Anything that creates an expectation of action on the part of the person reading the email
Communicating your rate
Day rate for 8-hour day (some people might have different working hours)
Optimal wage for project: at least $5k