Recommended Readings



Documentation / Tutorials

Industry / Case-studies


  • Creative Truth by Brad Weaver

  • Freelancer Manifesto by Joey Korenman


Data data data — Self assessment and information curation

Have a spreadsheet with your:

  • Overheads, expenses

  • Contacts and bookings

  • Projected earnings

Pricing your works & Knowing your worth

Putting a price to your the work is never easy especially when you are starting out. You may feel that you are overpricing or underpricing the work you give. The simple solution to this problem is: basic arithmetic! Let's use the power of mathematics to calculate how much you should be charging per hour.

Let's take the scenario that you are working as a freelancer, and you need to make enough to cover your basic expenses for each month. After which, add 20% of that as profit, and you will have what you need to make each month. Divide that by your working hours, and you have your freelancer rate.

(Expenses+Profit)/workinghours=rate(Expenses +Profit)/working hours=rate
- rent
- utitlies / bills
- workstation / computer / tools
- software that you used
- overheads (vimeo
- tax
* Use a spreadsheet to calculate all these




  • Clients want to follow the money, and see where it goes. Your invoice should have detailed breakdown of your process from ideation to rendering. For each item, state the number of hours you spent and the cost.

  • Your invoice may state your full-rate, but you can put discounts to show generosity when working on your first few-gigs or for friends.

Notes from books

The Creative Truth

  • Pause clause

The Freelance Manifesto: A Field Guide for the Modern Motion Designer.


Excellent primer for getting your feet into freelancing; does an overview of the freelancing process from finding clients, virtual communication etiquettes, managing data and spreadsheets, to the actual work.

TLDR: You do not get hired to do the work. Hence do the work you want to do, for the companies you want to work for; all of which should evident in your portfolio/reel/website.

Phase 1: Establishing your presence

  • Researching / information collection

    • Keywords: Motion, video, animation, After Effects

  • Showing that you exist and available for work

    • Email

      • Producers have too many emails to read and may not get to yours

      • Subject line (Clarity & succinct): LOCATION-based freelancer animator: name

      • Get creative with it with relevance / referral

    • LinkedIn Recruiter Lite

  • Tools

    • — Tracks received emails and email opens

  • Demographics to connect with

    • Big companies looking for Motion Designer

    • Motion designers/animators in companies

    • Titles: producer, art director, or creative editor.

Phase 2: Building rapport and mutual trust

  • Email etiquettes

    • Do not be arrogant

    • Never sound desperate

    • No mentioning of rates at introductory

    • Relevance - Motion Designer / hobby enthusiast eg. musician

  • Specific and succinct emails

    • Greeting

    • Establishing Availability & presence

    • Call-to-action: Showcase recent reel/portfolio

    • Avoid Open-Loops — Anything that creates an expectation of action on the part of the person reading the email

  • Communicating your rate

    • Day rate for 8-hour day (some people might have different working hours)


  • Optimal wage for project: at least $5k