Broadcast design

Lower-thirds

  • Specs

    • Optimal duration for animate in / resolve : ~10 – 30 frames

    • Optimal length for renders: 8 seconds

    • Output format: Prores 4444 + Alpha

  • Biggest challenge

    • Tendency to overthink the animation because it can be too simple

    • Versioning dozens of them with responsive sizing

    • Procedural / responsive design

  • Review

    • Are elements 'inter-animating' instead of linear