Documentation / Tutorials

Industry / Case-studies



Teaching a class

  • As teacher coming into a class, you in someway dealing a snapshot of culture. Hence you need to gauge what their agreement is on

Running a class or workshop

  1. Survey / Appraisal

    1. Proficiency level: Zero exp / Basic / intermediate

    2. Number of participants

    3. Duration

    4. Relevance - what do people want to use it for; and what is their day job

Doing demos or workshop tips

  • Have a second that alerts you to pause when participants are having problems

    and go around to help people

  • Turn on "zoom" in Accessibility for Mac; allowing into to zooming in and out

  • If using shortcuts, say aloud the shortcut used every single time.

Recording video tutorials

Apps for screen recording

  • Open Broadcaster Software (OBS) — Free

  • Camtasia

Common mistakes / problems

  • OBS

    • Window capture only records the main software panel and does not include any other panels opened up in the app in you are recording

    • Video text is blurry

  • Edit

    • Using After Effects for editing —Rendering takes forever; stick to Premiere Pro or Resolve

    • Zooming and focus takes too much time; using dissolve is a better alternative as it is time-cost effective

  • Perfection — wanting every aspect of your first video to be perfect

    • When starting out; I recommend just publishing a video and not be concerned with the audio or the title animation, or the recording process. Just do it; you will naturally get better and improve those flaws.


Best video instructors for reference

  • Entagma — Great voice and speed

  • Andrew Kramer from Video CoPilot — Fun and humorous (somewhat)

  • Andrew Price from Blender Guru

Miscellaneous notes:

*Intermediate users are the most challenging to teach; because they do not show up unless you are well-recognised for your skills and prestige in the field.

Growing a YouTube channel

Keywords: maximize Audience Retention and user experience signals.

  • The Why: be entertained or be educated

  • Have a focus, and identify your target

  • Most important thing is watch time & engagement

  • Have an enticing outro

  • Custom thumbnail

  • Channels - don't link things

    • Pinterest

My biggest advice would be: stick to a consistent schedule and give out as much value for free as possible. That's I think what's really helped me. And be prepared for it to take much longer than you think to gain traction. Hope that helps :) — Ben Marriott


  1. Video Keyword Research

    • find the right keywords for your YouTube videos by generating a list of keywords ideas

    • YouTube’s Search Suggest feature - based off user entries

    • copy names from your competitor popular videos competitor

    • optimization revolve around title, description, tags

    • Traffic Source: YouTube search” report - look for most successful keyword

    • target low-competition keywords if you have low subscribers

      • search your keyword in Google (append site:youtube.*)and check how many results show up


  • Most views on YouTube come from within YouTube’s platform Your video can get 2-5x more views if you can ALSO get it to rank in Google.

  • search keywords in Google with videos

  • target keyword gets at least 100-1k searches per month in Google


  • Focus on making good content

  • Engagement

    • commenting

    • ask people to subscribe

  • CTR

    • Create compelling thumbnails and titles.

  • Video length - longer videos rank better.

Youtube Video optimization

  • Saying your keyword out aloud - automatic transcription

  • title

    • keywords :at least 5 words long. That way, you can include your full keyword without keyword-stuffing.

    • slight video SEO boost by putting your keyword at the beginning of the title.

  • Description

    • Include your keyword in the first 25 words

      Make the description at least 250 words

      Include your keyword 2-4 times

  • Tags

    Tags aren’t super-important…but they help.

    Here’s how I use video tags for my videos:

    1. My first tag is my exact target keyword (Example: “Google SEO”).

    2. I also include a few variations of that word or phrase (Example: “Google search engine optimization”)

    3. Finally, I make a few of my tags other topics that my video covers (Example: “Link building”, “Content marketing”)

    In short: just include a few keywords to help YouTube and Google learn what your video is about.


Channel page

  • banner

  • playlist

  • about section with keywords

kinetic typography tutorials techniques basics beginner

What I learned from making YouTube tutorials

  • Getting started is the most difficult part. We might get too caught up in having a perfect branding, equipment, flawless recording to publish our first video but the truth is that it does not matter as the start. How you present yourself to your audience also factor into building a connection with them; so being social is as an aspect of creativity here. Hence do whatever it takes to get your first tutorial out first so you can build on what you do not know.

  • Recording tutorials is much more challenging than teaching in-real-life

    • Buffer words such as "erms" and pauses make the videos less pleasant to watch

Live stream

  • Software: Streamlab OBS

    • Copy stream key into your software

    • Streaming setting

      • bitrate 3500/ encoder software x264 / 288

  • How to invite guests into video

    • Google Hangouts (max 720p / watermarked / limited control)

    • Skype / OBS (Complex setup)

    • Ecamm Live (Mac only / $79)

    • Zoom ($54.49 a month for video webinar)

    • Skype > wirecast / vmix

  • Broadcast to other sources

    • Restream.io