Charismatic brands are the ones where customers are shouting "I love this company!"
people haev more buying options and they are favoruing, beauty, simplicity and the tribal identiy of their fabourite brands
Design as play (ludic process) as it invite random inspiration, it needs bounce around in the space between logic and magic
What is good design? it is combination of aesthetics and ethics / virtues just like what we want from another human being
Agility is apparent when an organization have the right mindset, right skills and the abliity to multiply those skills through collabraotions
Agility is something that needs to be embedded into the culture
Encourage the organization to have appetitle for radical ideas , keep the company in a constant of inventiveness
a designful mind confers the ability to invent the widest range of solutions for the wicked problems now facing your company, your industry, your world.
When people zig, zag.
Focus on unique selling tribe instead of USP
Define yourself by what makes you
UNIQUE , not what makes you admirable
What makes you the only: Our brand is the only _______ that _______.